THE STORY
Life is a journey and we strive to create products with lasting comfort for our everyday adventures.
I never thought I would be making socks for a living…
Every day I spent there felt like it was twice as long as a normal day. Everything was planned down to the minute, and training was tough. At night, we had short showers that were either too hot or too cold. Finding the right temperature entirely luck based.
It didn’t take long for me to end up with a ton of blisters, and terrible foot pain.
Want to know what made this way worse?
The ridiculously thin standard issue socks that quickly grew holes. I had never seen socks so thin in my life. They were so thin that if you held them up to the light, you could see through them!
Now, in the military, you can’t just switch out your shoes. You are required to use their terrible shoes. They are more flexible when it comes to socks though, and this made me think…
After that, I spent a few nights working out a list of the features these socks needed…
1 ,The best ergonomics possible to make these as comfortable as possible.
2, Anti-bacterial properties to prevent infections, and bad smell.
3, Protection in places where blisters form easily.
4,Non-toxic, and eco-friendly because poisoning people isn’t something I wanted to do.
5, The best quality possible!
However, things are never that simple.
I started to learn about how much work is really involved in owning a company.
Cash flow management, marketing, production, product development, packaging and logistics, the list goes on and on.
I really doubted that I could pull it off but I continued to work 15 hour days for months on end.
Eventually, we were ready to launch our first Kickstarter campaign and show the world exactly what we had spent the better part of a year working on!
The campaign was failing to reach the funding goal I had set out, and I was ready to quit.
I had burned through most of my life savings and was in debt, but I knew if I quit now then I would always regret it.
Instead of quitting, Hao and I continued to work 15 hour days. We spent as much time as possible learning everything about Kickstarter and how to run a successful campaign, about marketing, about PR…anything we could get our hands on we read!
That NEVERQUIT Socks simply can’t be beaten.
Sincerely,
Founder, NEVER GIVE UP
